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[15] [16] Sales began to recover the following year with the introduction of the third generation of the Golf and Jetta. By the end of the decade, thanks to effective advertising and the launch of more competitive new products, including the New Beetle in 1998, the VW brand was back on firmer ground. Volkswagen of America went on to sell ...
In 2019, every fourth vehicle delivered by the Volkswagen brand today is an SUV, with its top contributor being the Tiguan. The brand plans to have over 30 SUV models on offer worldwide by 2025, contributing 50 per cent of its global sales. [139] Volkswagen also expects SUVs to lead the ID. family, its future electric vehicle range of models. [140]
Volkswagen is seeking to trim costs in its domestic market, which contains by far the group’s biggest employee base, numbering nearly 300,000 at the end of 2023.
Volkswagen refreshed the North American Passat in 2015 for the 2016 model year with styling and technology updates, [18] [19] including revised hood, front fenders, front and rear bumpers, and trunklid. The Passat now offers optional LED headlights and taillights, a black-accented front bumper, a rear diffuser-like piece and 19-inch wheels.
Volkswagen’s rebrand Volkswagen agreed in December to a €10 billion ($11 billion) cost-cutting plan to help turn the tide. The plan involves hacking staffing costs by up to a fifth.
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