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  2. Data & Marketing Association - Wikipedia

    en.wikipedia.org/wiki/Data_&_Marketing_Association

    23 direct marketing trade associations from five continents established the International Federation of Direct Marketing Associations [15] (IFDMA) in 1989. IFDMA was formed to develop firm lines of communications between direct marketers around the world, and is dedicated to improving the practice and communicating the value of direct marketing and

  3. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. [1] [2]

  4. Guthy-Renker - Wikipedia

    en.wikipedia.org/wiki/Guthy-Renker

    Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. They met at the Indian Wells Racquet Club and Resort in Indian Wells, California. [2] [3] [4] They considered starting an infomercial company after an order was placed at Guthy's cassette duplication company, Cassette Productions Unlimited, for 50,000 copies of a real estate lecture to be sold through infomercials.

  5. Direct digital marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_digital_marketing

    Another advantage of direct marketing is the cost reduction. By using digital marketing resources, companies lower their mail costs. E-mail marketing is much more affordable for companies in terms of marketing and directly reaching consumers. Businesses interact with customers through email, web browsers, mobile applications, social media sites ...

  6. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    This is an accepted version of this page This is the latest accepted revision, reviewed on 4 January 2025. Method of direct marketing For the American true crime documentary series, see Telemarketers (TV series). Telemarketing Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers ...

  7. List of multi-level marketing companies - Wikipedia

    en.wikipedia.org/wiki/List_of_multi-level...

    Fortune Hi-Tech Marketing (dissolved in 2013) FundAmerica (bankrupt in 1990) [25] Holiday Magic (dissolved in 1974) House of Lloyd (a.k.a. "Christmas Around the World") (filed for Chapter 11 bankruptcy in 2002) Kleeneze (went into administration in 2018) The Longaberger Company (dissolved in 2018) [26] Metabolife (dissolved in 2005)

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