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Monarch was an automobile marque produced by Ford Canada from 1946 through 1957 and from 1959 to 1961. The Monarch was marketed as its own brand of car rather than as a Ford, with its own model names which included Richelieu, Lucerne and Sceptre.
There were two unique-to-Canada variants of the plexiglass roof: the 1954 Meteor Rideau Skyliner (production 9,764), and the even more rare 1954 Monarch Lucerne Sun Valley (production 200 est.). Meteor was a stand-alone marque sold though Mercury dealerships. Correspondingly, the Monarch was a stand-alone marque that was sold through Ford ...
Alongside the creation of the Monarch and Meteor sub-brands, Ford of Canada introduced trucks to the Mercury division. At the time, few rural communities offered both the Ford and Lincoln-Mercury dealership networks, miniminizing model overlap and allowing for greater coverage for potential truck buyers.
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From 1946 to 1957, to attract buyers of medium-price vehicles, Ford of Canada marketed the Monarch brand in their dealership network. Using much of the body and trim of the Mercury, Monarch was a three-model line with the Richelieu, Lucerne and Sceptre matching the Mercury Monterey, Montclair, and Park Lane, respectively.
For 1956, Mercury sedans underwent an exterior revision. [7] The side trim was revised to a full-length multi-tier chrome spear, with two types of two-tone paint combinations, offering the traditional approach of a roof color over a different body color, and "Flo-tone" where the roof and lower body were painted in one color and the upper body ...
The Meteor Rideau is a full-size automobile which was produced by Ford Motor Company of Canada under its Meteor brand. [1] It was produced from 1954 until 1961 [ 2 ] and from 1965 until 1976. It was named for the Rideau River , a river which drains into the Ottawa River in the Canadian capital, Ottawa .
In 1960, Ford Canada introduced the Frontenac to give Mercury-Meteor dealers a compact vehicle to sell. It was a separate marque, like Lincoln was to Ford. Produced for the 1960 model year only, the Frontenac was essentially a 1960 Ford Falcon with its own unique grille, tail lights, and external trim, including red maple-leaf insignia.