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In fact, affinity analysis takes advantages of studying attributes that go together which helps uncover the hidden patterns in a big data through generating association rules. Association rules mining procedure is two-fold: first, it finds all frequent attributes in a data set and, then generates association rules satisfying some predefined ...
The actual data mining task is the semi-automatic or automatic analysis of large quantities of data to extract previously unknown, interesting patterns such as groups of data records (cluster analysis), unusual records (anomaly detection), and dependencies (association rule mining, sequential pattern mining).
Following the original definition by Agrawal, Imieliński, Swami [2] the problem of association rule mining is defined as: Let = {,, …,} be a set of n binary attributes called items. Let = {,, …,} be a set of transactions called the database.
Apriori [1] is an algorithm for frequent item set mining and association rule learning over relational databases.It proceeds by identifying the frequent individual items in the database and extending them to larger and larger item sets as long as those item sets appear sufficiently often in the database.
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
In data mining and association rule learning, lift is a measure of the performance of a targeting model (association rule) at predicting or classifying cases as having an enhanced response (with respect to the population as a whole), measured against a random choice targeting model.
An associative classifier (AC) is a kind of supervised learning model that uses association rules to assign a target value. The term associative classification was coined by Bing Liu et al., [1] in which the authors defined a model made of rules "whose right-hand side are restricted to the classification class attribute".
The main difference between Boolean analysis and the extraction of association rules in data mining is the interpretation of the extracted implications. The goal of a Boolean analysis is to extract implications from the data which are (with the exception of random errors in the response behavior) true for all rows in the data set.