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A doppelgänger brand image is a parody logo or narrative intended to highlight ethical issues regarding the product advertised. They are commonly associated with the brand's lack of authenticity, and most are created as a form of individual protest, either posted digitally on social media , or displayed as physical graffiti .
The purpose of the BDI metric is to quantify the relative performance of a brand within specified customer groups. The index helps marketers identify strong and weak segments (usually demographic or geographic) for individual brands. [1] The BDI is especially useful in conjunction with the category development index (CDI). It can be used in ...
Chipmaker Intel's 1991 "Intel Inside" marketing campaign was the first landmark ingredient branding success. It came about in the late 1980s when the abruptly rising interest in personal computers led to a huge demand for central processing units, (CPUs) which Intel took as an imperative to "explain the desirability of its products" to end users, not just the original equipment manufacturer (OEM).
For example, graphically simple images (i.e. images with large continuous regions like line art or animation sequences) may be losslessly compressed into a GIF or PNG format and result in a smaller file size than a lossy JPEG format. For example, a 640 × 480 pixel image with 24-bit color would occupy almost a megabyte of space:
Microsoft Corporation is an American multinational technology conglomerate headquartered in Redmond, Washington. [2] Founded in 1975, the company became highly influential in the rise of personal computers through software like Windows, and the company has since expanded to Internet services, cloud computing, video gaming and other fields.
Colorado [b] is a state in the Western United States.It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah.It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas to the east, and Oklahoma to the southeast.
Google Drive is a file-hosting service and synchronization service developed by Google.Launched on April 24, 2012, Google Drive allows users to store files in the cloud (on Google servers), synchronize files across devices, and share files.
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