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A PETA activist dressed as a chicken confronts the manager of the Times Square McDonald's over the company's animal welfare standards.. The American restaurant chain McDonald's has been criticised for numerous aspects of its business, including the health effects of its products, its treatment of employees, the environmental impact of its operations, and other business practices.
McDonald's has been involved in a number of lawsuits and other legal cases in the course of the fast food chain's 70-year history. Many of these have involved trademark issues, most of which involving the "Mc" prefix, but McDonald's has also launched a defamation suit which has been described as "the biggest corporate PR disaster in history".
A super-complaint, as defined in section 11(1) of the UK's Enterprise Act 2002, is a complaint submitted by a designated consumer body stating that "any feature, or combination of features, of a market in the UK for goods or services is or appears to be significantly harming the interests of consumers". [2]
Sales at restaurants open at least a year jumped 5% globally, including a 5.7 percent increase in the US, for the quarter ending December 31.
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Not every complaint is upheld. Between September 11, 2002, and March 24, 2004, the Advertising Standards Authority (ASA) in the UK investigated complaints about six McDonald's advertisements, with only two of them being upheld. The ASA used one of the upheld complaints as a case study. [17]
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