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Lonsdale is a British sports equipment, textile and footwear brand focused on boxing and mixed martial arts established in London in 1960. Former boxer Bernard Hart started the brand as a boxing equipment company, but it eventually branched out into clothing as well.
Founded in Belgium as a manufacturer of ladies' shoes, the UK business opened in 1998 after the purchase of the British Shoe Corporation's 47 Shoe City shops. Closed in 2017 after owners Alteri put the business into administration for the second time.
The company first produced boxing gear in 1917 after a young Jack Dempsey asked them to supply him with headgear that would last for more than 15 rounds. [1] It subsequently sponsored Roberto Durán, Joe Frazier, Marvin Hagler, Larry Holmes, Sugar Ray Leonard, and in particular Muhammad Ali and became the most recognizable boxing brand. [3]
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