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Stevenson campaigned hard against Eisenhower, with television ads for the first time being the dominant medium for both sides. Eisenhower's 1952 election victory had been due in large part to winning the female vote; hence, during this campaign there was a plethora of "housewife"-focused ads.
Eisenhower received 61.19% of the vote to Stevenson's 38.78%, a margin of 22.41%. Eisenhower won 4,340,340 votes, the most ever received by a Republican presidential candidate in the state's history. New York weighed in for this election as eight percentage points more Republican than the national average.
Eisenhower received over 34 million votes, which at the time was the largest share of the popular vote a presidential candidate had received, surpassing Franklin D. Roosevelt's record in 1936. Republicans gained among Democrats, especially urban and suburban Southerners, and White ethnic groups in the Northeast and Midwest.
Dwight D. Eisenhower's tenure as the 34th president of the United States began with his first inauguration on January 20, 1953, and ended on January 20, 1961. Eisenhower, a Republican from Kansas, took office following his landslide victory over Democratic nominee Adlai Stevenson in the 1952 presidential election.
In 1960, Eisenhower was still so admired as he neared the end of his second term that Nixon's opponent, Democrat John F. Kennedy, feared the president's active support would prove critical.
The first U.S. presidential election was held in 1788–1789, followed by the second in 1792. Presidential elections have been held every four years thereafter. Presidential candidates win the election by winning a majority of the electoral vote.
From March 11 to June 3, 1952, delegates were elected to the 1952 Republican National Convention.. The fight for the 1952 Republican nomination was largely between popular General Dwight D. Eisenhower (who succeeded Thomas E. Dewey as the candidate of the party's liberal eastern establishment) and Senator Robert A. Taft of Ohio, the longtime leader of the conservative wing.
From March 11 to June 5, 1956, voters of the Republican Party chose its nominee for president in the 1956 United States presidential election.Incumbent President Dwight D. Eisenhower was again selected as the nominee through a series of primary elections and caucuses culminating in the 1956 Republican National Convention held from August 20 to August 23, 1956, in San Francisco, California.