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In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
The vertical piece can be fitted with shelves, hooks, or other displays. Gondolas placed end-to-end can form rows of shelving, while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as an endcap. [1] In Europe, gondola normally refers to double ...
Endcap at the end of a retail aisle. Merchandise must be visible, easy to access, and there must be a range of merchandise to choose from. Having visible merchandise is essential for retailers as consumers not only "buy what they see" [15] but are also able to tangibly engage with the physical product. This creates an emotional connection ...
From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design , the display stand embodies the use of POP advertising functions.
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This gondola system, which opened on September 29, 2019, connects four resorts, Caribbean Beach, Art of Animation, Pop Century and Disney's Riviera Resort, with two theme parks, Disney's Hollywood Studios and Epcot; the latter's station located at International Gateway, rather than the front entrance like the Hollywood Studios station. [10] [11]
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