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The Sears Wish Book was a popular Christmas-themed catalog released annually by the American department store chain Sears in August or September. The catalog contained toys and other holiday-related merchandise. The first Sears Wish Book was published in 1933 [1] and was a separate catalog from the annual Sears Christmas catalog.
Sears, Roebuck and Co., commonly known as Sears (/ s ɪər z / SEERZ), [6] is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as a mail ordering catalog company migrating to opening retail locations in 1925, the first in Chicago. [7]
In one video, Forbes opens a sealed 1996 Sears Wish Book, which happens to be his favorite catalog he owns. Since posting, the video has garnered more than 600,000 views and 1,800 comments.
The winner of this contest would be the youngest person to ever design one of Sears' covers and would go on to join the ranks of other Sears cover artists such as Norman Rockwell, George Innes and Andrew Loomis. Entry forms for the design contest were located inside all of Sears 1988 Spring General Catalogs and at all order desks across America.
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The business operations of Simpsons-Sears began when the first Simpsons-Sears Spring/Summer Catalogue rolled off the presses of Photo-Engravers and Electrotypers, Ltd. and were delivered to 300,000 Canadian homes in early 1953. On Thursday, September 17, 1953, the first Simpsons-Sears retail store opened in Stratford, Ontario at 9:15 a.m.
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