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Ideas also appeared in handbills and student papers that were passed out in and around the Square. [6] Ideas and slogans during the movement began as posters on campuses, and were later converted to leaflets and handbills. Big and small character posters became the main way to report news and express viewpoints on campuses. [7]
Universities remained centers of producing big-character posters. Students frequently attacked their professors for valuing professionalism more than political consciousness. [59] Many professors, who didn't write any poster in previous campaigns, started reading and writing big-character posters, mostly as a means of self-criticism. [60]
Student propaganda displayed in this manner could effectively bypass the state-controlled media and communicate the message of the students directly to Beijing's population and journalists who were present. [10] Students also distributed pamphlets and leaflets beside the larger posters.
Promotional posters from the campaign were produced in small numbers in 24-by-36-inch sizes. They feature the portrait of one historical figure, with a small Apple logo and the words "Think different" in one corner. The original long version of the ad script appears on some of them. The posters were produced between 1997 and 1998.
The hashtag #itsonus [9] is used to create awareness about the campaign to stop sexual assault. In the year end summary report for 2015, It's On Us stated that, "students have launched... campaigns at over 300 schools and hosted more than 650 events". They also stated that, "since the launch... almost 220,000 people have taken the pledge."
The target audiences of the S.U.R.E. Campaign are as follows: Students. An enrichment programme, known as S.U.R.E. club was launched in school. Students earn rewards and points based on Ministry of Education's Co-Curricular Activities framework after completing information literacy-related projects and tasks. [13] Parents & Teachers
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A National Campaign Against Fees and Cuts banner at the occupation of University College London (UCL) on 29 November 2010 NCAFC logo used until 2018. In 2011 NCAFC organised a march through central London, supported by the National Union of Students and the University and College Union, in opposition to the government's Higher Education White Paper.