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Fixed Leaderboard size description: 23:22, 23 January 2010: 1,160 × 1,090 (11 KB) Admanjones ... Banner blindness; Usage on he.wikipedia.org
HotWired coined the term "banner ad" and was the first company to provide click through rate reports to its customers. The first web banner sold by HotWired was paid for by AT&T Corp. and was put online on October 27, 1994. [9] Another source also credits HotWired and October 1994, but has Coors' "Zima" campaign as the first web banner. [10]
Online banner advertising began in the early 1990s as page owners sought additional revenue streams to support their content. Commercial online service Prodigy displayed banners at the bottom of the screen to promote Sears products. The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm. [21]
A broader term covering all forms of advertising is ad blindness, and the mass of banners that people ignore is called banner noise. The term banner blindness was coined in 1998 [ 1 ] as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners.
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Several people wearing black concert T-shirts at a concert. One of the most popular colors for concert T-shirts is a flat black. [4] [5] Fans often purchase or obtain these shirts to wear to future concerts. Wearing a concert T-shirt is a cultural signifier, with commentators identifying various reasons behind the choice to wear a particular one.
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