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Philips Norelco is the American brand name for electric shavers and other personal care products made by the Consumer Lifestyle division of Philips. [ 1 ] [ 2 ] For personal care products marketed outside the United States, Palau, Micronesia, and the Marshall Islands, Philips used the Philishave trademark until 2006.
Historically, body hair has been associated with virility, power and attractiveness but the removal of body hair by men is not just a modern-day fad.In fact, hair removal has a traceable history that stretches as far back as ancient Egypt, where men and women would shave their bodies, heads and faces and priests ritualistically shaved their bodies every three days.
Philips had been in the broadcast market for many years with a line of PC- and LDK- Norelco professional video cameras and other video products. By the 1980s, the Norelco name was dropped in favour of Philips. Robert Bosch GmbH's Fernseh Division also had a long history going back to the early days of television (1929).