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Mary Frances Gerety (1916-1999) was the copywriter responsible for the "A Diamond is Forever" slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds.
De Beers is synonymous with diamonds, having coined the phrase “Diamonds are forever” back in 1947. However, the company’s own business in precious stones has been in jeopardy following ...
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Diamonds are indeed a girl’s best friend, and Teichman predicts earrings—studs and hoops specifically—will be the most requested item to buy in 2025. “Diamonds, simply put, are forever ...
Copywriter Frances Gerety (1916–1999) working for N. W. Ayer & Son coined the famous advertising slogan, 'A Diamond is Forever', in 1947. [54] In 2000, Advertising Age magazine named 'A Diamond is Forever' the best advertising slogan of the 20th century. [55] The slogan may have inspired the James Bond book, film and song title Diamonds Are ...
The advertising company came up with the idea of placing diamond jewelry on idols in popular movies. Diamonds were placed in several Hollywood films, including Gentlemen Prefer Blondes and Diamonds Are Forever, and in songs such as "Diamonds Are a Girl's Best Friend". This campaign made engagement rings with diamonds popular and made diamond ...
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“In fact, I accepted to sing the song because it rang true to me and the way I felt about diamonds then and now.” Top lots from her collection include a diamond necklace, estimated to sell for ...