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A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy .
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, ... degree of vertical integration
Contrary to horizontal integration, which is a consolidation of many firms that handle the same part of the production process, vertical integration is typified by one firm engaged in different parts of production (e.g., growing raw materials, manufacturing, transporting, marketing, and/or retailing). Vertical integration is the degree to which ...
Vertical extensions consist of increasing and decreasing the quality and price to create inferior and luxury goods. These product line extensions are often closely related to existing products in a brands portfolio, but targets specific brand consumers through this approach.
Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of a firm's product and create a sense of value .
Vertical market software is aimed at addressing the needs of any given business within a discernible vertical market (specific industry or market). While horizontal market software can be useful to a wide array of industries (such as word processors or spreadsheet programs), vertical market software is developed for and customized to a specific industry's needs.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Horizontal and vertical integration, about control of value chains Horizontal integration , when a company increases production of goods or services at the same level of the value chain and in the same industry (e.g via internal expansion, acquisition or merger)