Search results
Results from the WOW.Com Content Network
A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy .
Contrary to horizontal integration, which is a consolidation of many firms that handle the same part of the production process, vertical integration is typified by one firm engaged in different parts of production (e.g., growing raw materials, manufacturing, transporting, marketing, and/or retailing). Vertical integration is the degree to which ...
Vertical market software is aimed at addressing the needs of any given business within a discernible vertical market (specific industry or market). While horizontal market software can be useful to a wide array of industries (such as word processors or spreadsheet programs), vertical market software is developed for and customized to a specific industry's needs.
Vertical extensions consist of increasing and decreasing the quality and price to create inferior and luxury goods. These product line extensions are often closely related to existing products in a brands portfolio, but targets specific brand consumers through this approach.
Many terms are used in the marketing field.. AIDA (marketing) Arrow information paradox; Attack marketing; Bargain bin; Business-to-business; Business-to-consumer; Business-to-government
In Q4, technology customers outperformed while financial services continues to be our top vertical. EMEA with another source of strength. The Q4 holiday impact was consistent with our expectations.
A vertical agreement is a term used in competition law to denote agreements between firms at different levels of a supply chain.For instance, a manufacturer of consumer electronics might have a vertical agreement with a retailer according to which the latter would promote their products in return for lower prices.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!