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A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy .
Vertical market software is aimed at addressing the needs of any given business within a discernible vertical market (specific industry or market). While horizontal market software can be useful to a wide array of industries (such as word processors or spreadsheet programs), vertical market software is developed for and customized to a specific industry's needs.
The company's business strategy is to acquire software companies, and then hold them for the long term. [4] It has acquired over 500 businesses since being founded. [4] It focuses on vertical market software companies (i.e. those that create software for a particular industry or market, as opposed to creating software usable for a wide variety of markets). [5]
Below is a list of the largest consumer markets of the world, according to data from the World Bank.The countries are sorted by their household final consumption expenditure (HFCE) which represents consumer spending Values are in nominal terms in United States dollar and adjusted for Purchasing power parity (PPP) in constant 2021 International dollar in nominal terms.
The following is a list of the world's largest publicly traded financial services companies, ordered by annual sales for the latest Fiscal Year in millions of U.S. dollars according to the Fortune Global 500. (Currently the top 50 public companies are included, while privately held companies are not included).
The Magic Quadrant, and analysts in general, skew the market: according to research, [5] by applying their methodologies to describe a market, they change that marketplace to fit their tools. Another criticism is that open source vendors are not considered sufficiently by analysts like Gartner, as has been published in an online discussion ...
MH Sub I, LLC d/b/a Internet Brands is a digital media, marketing services, and software company based in El Segundo, California, United States, that operates online media, community, e-commerce, and SaaS businesses in vertical markets. Its largest businesses are in online health and legal services.
Vertical integration can be desirable because it secures supplies needed by the firm to produce its product and the market needed to sell the product, but it can become undesirable when a firm's actions become anti-competitive and impede free competition in an open marketplace. Vertical integration is one method of avoiding the hold-up problem.