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The name of the company came from Michelle's nickname, Miche (pronounced MEE-chee), which her mother-in-law calls her. [3] The company was previously a subsidiary of Party Plan, based in South Jordan, Utah, United States. In March 2016, the US distributors of Miche bags closed the company down and organized a liquidation sale. [4]
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
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A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
Decisions about company names and product names and their relationship depend on more than a dozen strategic considerations. [119] In this case, a strong brand name (or company name) becomes the vehicle for marketing a range of products (for example, Mercedes-Benz or Black & Decker) or a range of subsidiary brands (such as Cadbury Dairy Milk ...
The dog logo, which hung from the bag strap, was put on a few ranges in the collection for Autumn/Winter 2000 but was added to most of the range by 2001 because of increased interest from customers. After the departure of Harder in December 2010, the new design team implemented a new version of the dog logo which saw a negative reception from ...
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An It bag is a high-priced designer handbag that has become a popular best-seller. The phenomenon arose in the fashion industry and was named in the 1990s and 2000s. Examples of handbag brands that have been considered "It bags" are Chanel, Hermès and Fendi.
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