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Swarovski (/ s w ɒ ˈ r ɒ f s k i /, German: [svaˈrɔfski] ⓘ) is an Austrian producer of glass based in Wattens in the Tyrol.It was founded in 1895 by Daniel Swarovski.. The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glass, jewelry, rhinestone, watches and accessories; Swarovski Optik, which produces optical ...
Austrian crystal is a generic term for cut lead-crystal beads, based on the location and prestige of the Swarovski firm. Czech glass beads are made in the Czech Republic, in particular an area called Jablonec nad Nisou. Production of glass beads in the area dates back to the 14th century, though production was depressed under communist rule.
Beads may be large or small; the smallest type of beads used are known as seed beads, these are the beads used for the "woven" style of beaded jewellery. Seed beads are also used in an embroidery technique where they are sewn onto fabric backings to create broad collar neck pieces and beaded bracelets.
Another key initiative for young creatives is the Master of Crystal competition. Each year, a different division within the Preciosa Group takes charge of the event, offering exposure to up-and-coming professionals across various fields—from glassmaking and design to fashion, art , and other creative disciplines.
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