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"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
A single image of one of Nike’s American track & field uniforms, modeled on mannequins, set off a wave of online criticism that the company and its athletes are now working to contain.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
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Breaking2 was a project by Nike to break the two-hour barrier for the marathon. Nike announced the project in November 2016 and organized a team of three elite runners who trained for a private race. The event was held on the Formula One race track Autodromo Nazionale di Monza in Italy on May 6, 2017. [1] [2] [3] [4]
Nike revealed the Team USA track and field kits for the 2024 Olympics on Thursday. They weren't well received.. One picture of the women's kit in particular fomented a fierce backlash from female ...
Nike wins Advertiser of the Year at the Cannes Advertising Festival. Nike enters the ice hockey market after acquiring Canstar, the parent company of hockey equipment manufacturer Bauer Hockey. Nike had only made hockey jerseys, specifically those of the Edmonton Oilers at the height of Wayne Gretzky-mania, but now began to make all equipment.
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]