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The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication.
Some models are general in the sense that they aim to describe all forms of communication. Others are specialized: they only apply to specific fields or areas. For example, models of mass communication are specialized models that do not aim to give a universal account of communication. [21] Another contrast is between linear and non-linear models.
Schramm's model of communication was published by Wilbur Schramm in 1954. It is one of the earliest interaction models of communication. [1] [2] [3] It was conceived as a response to and an improvement over earlier attempts in the form of linear transmission models, like the Shannon–Weaver model and Lasswell's model.
Action undertaken by participants through a process of such argumentative communication can be assessed as to their rationality to the extent which they fulfill those criteria. Communicative rationality is distinct from instrumental, normative, and dramaturgical rationality by its ability to concern all three "worlds" as he terms them ...
A modern-day example of the dominant-hegemonic code is described by communication scholar Garrett Castleberry in his article "Understanding Stuart Hall's 'Encoding/Decoding' Through AMC's Breaking Bad". Castleberry argues that there is a dominant-hegemonic "position held by the entertainment industry that illegal drug side-effects cause less ...
Use this cleanup template to indicate that an article is written like a personal reflection, personal essay, or argumentative essay that states a Wikipedia editor's personal feelings or presents an original argument about a topic. Template parameters [Edit template data] This template prefers inline formatting of parameters. Parameter Description Type Status Month and year date The month and ...
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The Theory of Communicative Action was the subject of a collection of critical essays published in 1986. [34] The philosopher Tom Rockmore , writing in 1989, commented that it was unclear whether The Theory of Communicative Action or Habermas's earlier work Knowledge and Human Interests (1968), was the most important of Habermas's works. [ 35 ]