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Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. [1] The theory was cited in the decision to award Kahneman the 2002 Nobel Memorial Prize in Economics .
Daniel Kahneman. In behavioral economics, cumulative prospect theory (CPT) is a model for descriptive decisions under risk and uncertainty which was introduced by Amos Tversky and Daniel Kahneman in 1992 (Tversky, Kahneman, 1992). It is a further development and variant of prospect theory.
With Amos Tversky and others, Kahneman established a cognitive basis for common human errors that arise from heuristics and biases, and developed prospect theory. In 2011, Kahneman was named by Foreign Policy magazine in its list of top global thinkers. [5]
The certainty effect is the psychological effect resulting from the reduction of probability from certain to probable (Tversky & Kahneman 1986).It is an idea introduced in prospect theory.
In 1979, Daniel Kahneman and his associate Amos Tversky originally coined the term "loss aversion" in their initial proposal of prospect theory as an alternative descriptive model of decision making under risk. [5] "The response to losses is stronger than the response to corresponding gains" is Kahneman's definition of loss aversion.
Amos Tversky and Daniel Kahneman explored how different phrasing affected participants' responses to a choice in a hypothetical life and death situation in 1981. [2] Participants were asked to choose between two treatments for 600 people affected by a deadly disease.
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Kahneman performed his own research, often in collaboration with Amos Tversky, which enriched his experience to write the book. [ 2 ] [ 3 ] It covers different phases of his career: his early work concerning cognitive biases , his work on prospect theory and happiness , and with the Israel Defense Forces .