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People who bought tackle from Morris in Springfield continued to request specialized gear from him even after they left the area. [5] To meet their demand, Morris created the first Bass Pro Shops catalog in 1974. [5] [6] In 1978, Morris introduced Tracker Boats, the first boat, motor, and trailer package designed for anglers. [7]
The company's original brand, Malibu Boats, remains the company's premium brand. [14] In the early 1990s, Malibu adopted the practice of offering to fly purchasers of certain high-end custom boats to their factory headquarters, then located in Merced, "for a red carpet factory tour where they can see the special edition being built right before their eyes". [20]
A Thompson dealer in the Detroit area bought the assets from the bankruptcy court and the entire operation was moved from Peshtigo to St. Charles, Michigan that year. 76 years of boat building tradition at Peshtigo came to an end. The revitalized Thompson Boat at St. Charles slowly rebuilt, but bankruptcy was declared in 1993.
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Sea Ray designs and markets more than 40 models ranging in boats from 18 to 65 feet (5.5 to 19.8 m). Sea Ray was the first boat manufacturer to use fiberglass in its pleasure boat construction, and it also pioneered the molded-in swim platform when it launched Ski Ray dedicated water skiing tow boats in 1991. [ 9 ]
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