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Google offers free tools to do some basic keyword analysis. All the results are based on data from the Google search engine. Google recently released an update to the Google Keyword Planner and changed some of its policies by which the first campaign must be set in order to get the Keyword Planner back.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]
SpyFu was founded in April 2005. The online platform provides keywords that websites buy on Google Ads, [2] as well as keywords used for search engine results. The service also gives cost per click and search volume statistics on keywords and uses that data to approximate what websites are spending on advertising.
Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).
Google Insights for Search was a service by Google similar to Google Trends, [1] providing insights into the search terms people use in the Google search engine. Unlike Google Trends, Google Insights for Search provides a visual representation of regional interest on a country's map. It displays top searches and rising searches that may help ...
Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics , to provide webmasters and content creators with insights into the performance of their content across Google's services.
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Google now claims to be "updating the information provided by Google Trends daily; Hot Trends is updated hourly." On August 6, 2008, Google launched a free service called Insights for Search. Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user.
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