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In April 2021, the developers announced plans to launch a Kickstarter project later in the month to turn the demo into a full game. [12] On April 18, a Kickstarter project for the full version of the game was released under the name Friday Night Funkin': The Full Ass Game and reached its goal of $60,000 within hours. [18]
Prior to this, the company had evaluated their games primarily via coin-collection data, however playtesting became a core method by which Atari evaluated the commercial viability of new games. [2] The Boston Globe described playtesting as "what everyone says is the least favorite part of the game-building operation".
The original Da Vinci Code web quest challenges were first made available via the website of the book's author, Dan Brown, as part of a promotional campaign, and both remain hosted on the publisher's website.