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PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google:
Google Panda is a major change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", [1] in particular "content farms", [2] and return higher-quality sites near the top of the search results.
Personalization makes search experience inconsistent for different users requiring the SEO industry to be aware of both personalized and non-personalized search results to get an increase in ranking. [14] Personalized search suffers from creating an abundance of background noise to search results. This can be seen as the carry-over effect where ...
Ranking of query is one of the fundamental problems in information retrieval (IR), [1] the scientific/engineering discipline behind search engines. [2] Given a query q and a collection D of documents that match the query, the problem is to rank, that is, sort, the documents in D according to some criterion so that the "best" results appear early in the result list displayed to the user.
Google Search is the most-visited website in the world.As of 2020, Google Search has a 92% share of the global search engine market. [3] Approximately 26.75% of Google's monthly global traffic comes from the United States, 4.44% from India, 4.4% from Brazil, 3.92% from the United Kingdom and 3.84% from Japan according to data provided by Similarweb.
The carry-over effect can be defined as follows: when a user performs a search and follow it with a subsequent search, the results of the second search is influenced by the first search. A noteworthy point is that the top-ranked URLs are less likely to change based on personalization, with most personalization occurring at the lower ranks.
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A number of Internet commentators view this as the death of PageRank (the name for Google's system for ranking pages) and a significant decline in the quality of Google's search results. [11] [12] [13] 2003: February: Search algorithm update: Google announces the Boston update at SES Boston. The update saw major algorithmic changes and the ...