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Logo used until 2017. Woolworths Group Limited is an Australian multinational retail and finance company, primarily known for the operation of its retail chain Woolworths Supermarkets across Australia, Woolworths (previously known as Countdown) in New Zealand and its discount department store Big W.
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In 1987, Woolworths launched the "Fresh Food People" campaign after implementing new company protocols for their fresh food departments. [9] The slogan changed slightly in 2012 to "Australia's Fresh Food People" to promote the fact that 96% of fresh produce sold in Woolworths supermarkets is grown in Australia. [26]
When Woolworths, one of Australia's largest retailers, created an apple-shaped logo in 2008, the move largely went unnoticed. But a few months later, when the company sought a blanket trademark ...
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The similarly named Woolworths supermarkets in Australia and New Zealand are operated by Australia's largest retail company, Woolworths Group, a separate company with no historical links to the F. W. Woolworth Company or Foot Locker, Inc.; it did, however, take the name from the original company, as it had not been registered or trademarked in ...
The previous logo, which had been in use for 21 years, was replaced with a green apple peel emblem representing the "W" in Woolworths with the addition of a stylised leaf to suggest fresh produce. The company's slogan, "The Fresh Food People", which is known throughout Australia, was maintained as a part of the new branding.
The stores adopted the standard Woolworths look and feel of their mainland counterparts but with the 'Purity' or 'Roelf Vos' text in the logo in place of Woolworths. Peanuts – A short lived discount store operated in Tasmania. Woolworths answer to local discount store Chickenfeed. Dick Smith – Sold to Anchorage Capital Partners on 27 ...