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Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
Max Factor Sr. (September 15, 1877 – August 30, 1938), [2] [3] born Maksymilian Faktorowicz, was a Polish-American [1] businessman, beautician, entrepreneur and inventor.As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
Max Factor demonstrating his beauty micrometer device in 1935. The beauty micrometer, also known as the beauty calibrator, was a device designed in the early 1930s to help in the identification of the areas of a person's face which need to have their appearance reduced or enhanced by make-up.
Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]
Among the exhibits are the original four makeup rooms used by pioneering Hollywood makeup artist Max Factor—one for redheads, one for blondes, one for brownettes, and one for brunettes. [6] The museum is connected to a branch of Mel's Drive-In restaurant. [7]
Max Factor Salon was originally Hollywood Fire Safe Building before it was bought by Max Factor in 1928. The building was remodeled by renowned theater architect S. Charles Lee, and in 1935, it re-opened featuring a ground-floor salon, make-up manufacturing on the three floors above, and the Max Factor Make Up Studio in an added one-story wing.
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