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The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social Responsibility (CSR). CSR is promoted as a business model to help companies self-regulate, recognizing that their activities impact an assortment of stakeholders, including the general public. [ 2 ]
CSP, Corporate sustainable profit probability, is about how companies can make CSR work profitably. If the company sets the CSR-concept in the business strategy, the positive effects will come spontaneously and the CSR course becomes even more sustainable and profitable in the long-run.