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Therefore, on a global scale, the food marketing industry is one of the largest direct and indirect employers. [2] For Schaffner & Schroder, 1998, food marketing is the act of communicating to the consumer through a range of marketing techniques in order to add value to a food product and persuade the consumer to purchase.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Food market may mean Marketplace, a public market with vendor stalls or spaces; A retail store selling food such as a Grocery store; Supermarket; Hypermarket; General store (historically) Food marketing, the science of marketing applied to food retailing
FMI, The Food Industry Association, is a national trade association for the food industry, especially food retailers and wholesalers, in the USA. FMI's members include approximately 40,000 retail food stores and 25,000 pharmacies, representing an industry with $800 billion in annual sales. [1] The association's focus is on food marketing.
Congestion at a market in Abidjan A typical market in Africa. Efforts to develop agricultural marketing have, particularly in developing countries, intended to concentrate on a number of areas, specifically infrastructure development; information provision; training of farmers and traders in marketing and post-harvest issues; and support to the development of an appropriate policy environment.
Food scientists working in Australia A food science laboratory. Food science (or bromatology [1]) is the basic science and applied science of food; its scope starts at overlap with agricultural science and nutritional science and leads through the scientific aspects of food safety and food processing, informing the development of food technology.
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Food technology is a branch of food science that addresses the production, preservation, quality control and research and development of food products. It may also be understood as the science of ensuring that a society is food secure and has access to safe food that meets quality standards.