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The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support, cover, restrain, reveal, enhance, or modify the appearance of their breasts .
Bras are not universally worn around the world; in some developing countries bras may cost up to 10–30 hours of a woman's wages, making them unaffordable to most of the population. [146] [147] [148] As of 2011, women in Fiji needed to pay up to a week's wages for a new bra. [149] Bras are highly prized at second-hand markets in West Africa.
Fashion: Defines a category of bras that focus on the look and stylishness of the bra. Highly decorative and colorful bras are typically considered fashion bras and they are available in most of the various styles listed here. Hard-cup: Designed for safety. Used in the Saf-t-Bra. Jogging: See Sports bra. Leisure: See Sleep bra below.
Lingerie (UK: / ˈ l æ̃ ʒ ər i, ˈ l ɒ n-/, US: / ˌ l ɒ n ʒ ə ˈ r eɪ, ˌ l æ n ʒ ə ˈ r iː /, [1] French: ⓘ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring ...
Brand Year of establishment Country of origin Country of manufacture Adore Me: 2011 US Vietnam/Sri Lanka Aerie: 2006 US India Agent Provocateur: 1994
Soft bras and sideboobs became popular over prominent cleavages. Soft bras consisted 30% of online retailer Net-a-Porter's bra sales by 2016. [234] "Leisurée", a line of soft brassières that was inspired by contemporary athleisure style, was launched in 2016 and grew 300% year-on-year over the next two years. [235]
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The company was founded in 1945 in New York City. It was founded with the help of its head designer Lillian Hunau, who also had a special wiring and bust shaping [2] patent which began featuring in bras the following year. 1945 was also the year Exquisite Form became one of the first major brassiere companies to advertise in Ebony Magazine.
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