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Since 2008, LEGO has had a program titled “LEGO Ideas” where netizens can pitch sets, which, if they get enough votes, end up being made into real sets, with the idea creator getting a 1% royalty.
Lego Ideas (formerly known as Lego Cuusoo and stylized in start case) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties. [2]
[3] [4] The second Christmas special, also a two-parter, aired on 20 and 27 November 2022. [1] The specials feature celebrities pairing up with past Lego Masters contestants to compete. Rather than a monetary prize, the winners receive a Christmas themed Lego trophy and $20,000 will be donated to Kmart’s Wishing Tree. [5]
The Lego Star Wars Holiday Special is a 2020 CGI-animated Christmas special based on the Star Wars franchise, in which Rey trains Finn in the ways of the Force. Directed by Ken Cunningham from a script by David Shayne, it is produced by Lucasfilm Animation and The Lego Group alongside Atomic Cartoons .
Lego Design and Lego Masters judge lead Amy Corbett discussed the foray into the arts and crafts space for Lego DOTS and explained, "We tried many different directions, but we soon found that the 2D building platform and designing through pattern making were the perfect foundation…and after a lot of looping, LEGO DOTS was born."
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Lego Masters is an international reality television show in which teams compete to build the best Lego project, based on the original British show of that name, which premiered in 2017. Many other countries adapted the format and began airing their own versions starting in 2018.
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