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Lucy Activewear (sometimes styled as "lucy" rather than "Lucy"), formerly known as Lucy.com, [3] was an American clothing retailer based in Alameda, California. Founded in November 1999 by former Nike executives, [4] it specialized in activewear for women including clothing intended for use during yoga. It designed, manufactured and sold its ...
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment , with revenue in excess of US$46 billion in its fiscal year 2022.
Nike has responded to growing pushback from female athletes who have condemned the company for using transgender influencer Dylan Mulvaney in an advertisement featuring women’s apparel.
Although Nike started aggressively advertising towards women in the 1990s, they were not the first athletic company to promote their products towards women. According to Shelly Lucas's article, "Nike's Commercial Solution: Girls, Sneakers, and Salvation", "In 1981, Reebok, one of Nike's competitors in the athletic shoe industry, chose to make ...
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At the 2023 Chicago Marathon, both the women's and men's races were won by runners wearing prototypes of the Nike Alphafly Next% 3 shoe. Kelvin Kiptum set a world record of 2:00:35 in that race. [5] In 2023, Ethiopian long-distance runner Tigst Assefa set a world record for the women's marathon of 2:11:53 while wearing super shoes.
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