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Sneaker companies encourage this trend by producing rare sneakers in limited numbers, often at very high retail prices. Artistically-modified sneakers can sell for upwards of $1000 at exclusive establishments like Saks Fifth Avenue. [21] In 2005, a documentary, Just for Kicks, about the sneaker phenomenon and history was released.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
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In late 2018, Sneaker Freaker published The Ultimate Sneaker Book with Taschen. [3] The 700 page book serves as an anthology of Sneaker Freaker magazine and the last 100 years of collaborations, key releases, and notable events that have shaped the industry. It incorporates all 39 issues in one, including interviews and unreleased sneaker ...
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The company name came about as Poopat and Girolami were working on a number of 'common' projects together, the original 'Achilles' shoe included, while living in separate countries. [7]
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
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