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  2. Purple Cow: Transform Your Business by Being Remarkable

    en.wikipedia.org/wiki/Purple_Cow:_Transform_Your...

    The book consists of general concepts interspersed with examples. The argument starts with the presumption that advertising is less effective than it has been, and that the only way now to gain attention in a market is to not only market a product in a remarkable manner, but also to have a remarkable product to market.

  3. List of books written by CEOs - Wikipedia

    en.wikipedia.org/wiki/List_of_books_written_by_CEOs

    The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business: Stewart, Martha: 2005 Execution: The Discipline of Getting Things Done: Bossidy, Larry: General Electric, Honeywell 2002 Eat Mor Chikin: Inspire More People S Truett Cathy: Chick-fil-A: 2002 My Life & Principles for Success [8] Ross Perot: Electronic ...

  4. Growth planning - Wikipedia

    en.wikipedia.org/wiki/Growth_planning

    Growth planning is a strategic business activity that enables business owners to plan and track organic growth in their revenue. It allows businesses to allocate their limited resources toward a centered effort to adapt to changes in the industry driven by digital disruption and differentiate from competitors. The strategies and tactics ...

  5. Jeffrey Gitomer - Wikipedia

    en.wikipedia.org/wiki/Jeffrey_Gitomer

    Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, ... and Grind Your Competition into the Dirt. FT Press. ISBN 978-0132686051; Gitomer, Jeffrey (January 6, 2009). Little Teal Book of Trust: How to Earn it, Grow it, and Keep it to Become a Trusted ...

  6. Think and Grow Rich - Wikipedia

    en.wikipedia.org/wiki/Think_and_Grow_Rich

    Think and Grow Rich is a book written by Napoleon Hill and Rosa Lee Beeland released in 1937 and promoted as a personal development and self-improvement book. He claimed to be inspired by a suggestion from business magnate and later-philanthropist Andrew Carnegie.

  7. The Way to the Top - Wikipedia

    en.wikipedia.org/wiki/The_Way_to_the_Top

    The Way to the Top: The Best Business Advice I Ever Received is a business book compiled by Donald Trump. [1] First released in May 2004, [2] the book reached The Wall Street Journal list of Best Selling Books the month it was published. [3] Publishers Weekly recommended the book for fans of The Apprentice. [1]

  8. Business @ the Speed of Thought - Wikipedia

    en.wikipedia.org/wiki/Business_@_the_Speed_of...

    Business @ the Speed of Thought [1] is a book written by Bill Gates and Collins Hemingway in 1999. It discusses how business and technology are integrated, and explains how digital infrastructures and information networks can help someone get an edge on the competition.

  9. GROW model - Wikipedia

    en.wikipedia.org/wiki/GROW_model

    In a 2009 article, [3] John Whitmore claimed that Max Landsberg coined the name GROW during a conversation with Graham Alexander and that Whitmore was the first to publish it in the 1992 first edition of his book Coaching for Performance. [4] Landsberg also published it a few years later in the 1996 first edition of his book The Tao of Coaching ...