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There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
Although more common in women's apparel, vanity sizing occurs in men's clothing as well. For example, men's pants are traditionally marked with two numbers, "waist" (waist circumference) and "inseam" (distance from the crotch to the hem of the pant). While the nominal inseam is fairly accurate, the nominal waist may be quite a bit smaller than ...
BS 3666:1982 Specification for size designation of women's wear; BS 6185:1982 Specification for size designation of men's wear; BS 3666:1982, the standard for women's clothing, is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range.
European Standard (EN 13402-1) pictogram example for a men's jacket, with chest as primary measurement, and height and waist as secondary measurements. The first part [ 2 ] of the standard defines the list of body dimensions to be used for designating clothing sizes, together with an anatomical explanations and measurement guidelines.
A woman who is 36–24–36 (91.5–61–91.5) at 5 ft 3 in (1.60 m) tall looks different from a woman who is 36–24–36 at 5 ft 8 in (1.73 m) tall. Since the latter woman's figure has greater distance between measuring points, she will likely appear thinner than her former counterpart, again, even though they share the same measurements.
Waist–hip ratio is also a reliable cue to one's sex and it is hypothesised that the "individuals who represent a mismatch based on the cue provided by WHR (e.g., women with high WHR values or men with low WHR values) would likely be viewed as unattractive by the opposite sex." [61]
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Lane Bryant began trading in the early 1900s as a producer of clothing for "Expectant Mothers and Newborn"'. [6] By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. [6] Evans, a UK-based plus-size retailer, was founded in 1930. [7]
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