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There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
BS 3666:1982 Specification for size designation of women's wear; BS 6185:1982 Specification for size designation of men's wear; BS 3666:1982, the standard for women's clothing, is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range.
[5] [6] In the United States, although clothing size standards exist (i.e., ASTM), most companies do not use them any longer. [2] Size inconsistency has existed since at least 1937. In Sears' 1937 catalog, a size 14 dress had a bust size of 32 inches (81 cm). In 1967, the same bust size was a size 8. In 2011, it was a size 0. [7]
A woman who is 36–24–36 (91.5–61–91.5) at 5 ft 3 in (1.60 m) tall looks different from a woman who is 36–24–36 at 5 ft 8 in (1.73 m) tall. Since the latter woman's figure has greater distance between measuring points, she will likely appear thinner than her former counterpart, again, even though they share the same measurements.
European Standard (EN 13402-1) pictogram example for a men's jacket, with chest as primary measurement, and height and waist as secondary measurements. The first part [ 2 ] of the standard defines the list of body dimensions to be used for designating clothing sizes, together with an anatomical explanations and measurement guidelines.
Part & Parcel, a social commerce company focused exclusively on clothing for plus-size women, launched in May 2019. On the men's side, Destination XL Group, Inc. is a major specialty retailer of men's big and tall apparel, with over 300 retail stores throughout the United States, Canada and London, England.
Research indicates that men have a marked preference for women who have the hourglass figure. These studies found that this shape was even more highly preferred than breast size or facial features. While it is true that most men were initially drawn to a woman's cleavage, it was her hips and waist that were what they found the most attractive. [21]
Women with a 0.7 WHR (waist circumference that is 70% of the hip circumference) are rated more attractive by men in various cultures. [27] Such diverse beauty icons as Marilyn Monroe , Sophia Loren and the Venus de Milo have ratios around 0.7; [ 57 ] this is a typical ratio in Western art . [ 58 ]