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Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
Historically, verifying the discount offered has been via presenting coupons clipped from newspapers [1] or received in the mail. Some retailers and companies use verification methods such as unique barcodes , coupon ID numbers, holographic seals, and watermarked paper as protection from unauthorized copying or use.
Loyalty cards, personal shopping assistants, electronic shelf labels, and electronic advertising displays allow for more personalized communications and more targeted information at the point of purchase. For example, shoppers may receive alerts for special offers when they approach a product in a specific aisle. [4]
Retailers and manufacturers have many reasons to offer them: The information given in the rebate form, such as name, address, method of payment, can be used for data mining studies of consumer behavior. [9] The information can be used as evidence of a pre-existing business relationship for marketing purposes, such as do not call lists.
Loyalty cards; Cards giving entitlement to educational discount. In many cases, a discount may be offered on proof of student status, without a special card. Cards giving entitlement to military discount. [1] [2] In many cases, a discount may be offered on proof of current or former membership of a military service, without a special card.
Boscov’s: The department store offers a discount of up to 15% to registered military members. buybuy BABY: Save 20% on Nov. 11 with Veterans Advantage membership. Champion: Military personnel ...
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