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Guess also created a lower priced collection sold exclusively through its outlet locations, and introduced its first brand extension, the upscale female line of clothing and accessories, named Marciano. [7] Guess continued its Guess Kids clothing line in the early 21st century. In 2006, it began promoting the line through its factory retail stores.
The factory more particularly is controlled by Ordnance Equipment Factories [3] Group having its headquarters at Kanpur, Uttar Pradesh, India, which itself is a key operating division under Ordnance Factory Board (OFB).
Today, Carhartt clothing is commonly found on construction sites, farms and ranches, among other job sites. [4] [5] Carhartt had total sales of $92 million in 1990. As of 1992, Carhartt sold more than two million jackets per year. [4] [5] As of 2013, Carhartt had sales of about $600 million per year. [2]
The company's slogan of "They wear longer because they're made stronger" suggests the clothing's intended market: farmers and working-class people. The company also appealed to a working class demographic with their affordable pricing, usually 2/3 the price of red-tab Levi's jeans.
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