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Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
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Festinger's theory was primarily laid out in cognitive terms, addressing exposure choices to persuasive messages. Zillmann and his colleagues thus proposed the mood management theory that attempts to cope with the broadest possible range of message choices such as news, documents, comedies, dramas, tragedies, music performances, and sports.
In this context, the concept of motivation is defined based on previous theories such as selective exposure and uses and gratifications theory. This means that a teenager's motivation to attend to certain media might be based on affective , behavioral , cognitive and instrumental needs, or it could also simply be a result of habituation (Steele ...
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This theory suggests that viewers are selective media messages in accordance with their existing worldviews. The use of mass media simply reinforce these concepts without easily changing their opinion, or with negligible effects because well-informed people are heavily leaned on personal experience and prior knowledge.
that “they” should manage our rights, the way we hire a professional to do our taxes; “they” should run the government, create policy, worry about whether democracy is up and running.
Accused UnitedHealthcare CEO shooter Luigi Mangione made his initial appearance in Manhattan federal court Thursday after being slapped with federal murder charges in the death of Brian Thompson.