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2. National Advertising Division - BBBPrograms

   bbbprograms.org/programs/all-programs/national-advertising-division

   The National Advertising Division (NAD) provides independent self-regulation overseeing the truthfulness of advertising across the U.S.

3. NAD FAQs - BBBPrograms

   bbbprograms.org/programs/all-programs/national-advertising-division/faqs

   Is the challenger permitted to appeal a SWIFT decision? What is the timeline for a Fast-Track SWIFT appeal? The National Advertising Division (NAD) provides independent self-regulation overseeing the truthfulness of advertising across the U.S.

4. NAD’s Challenge Process - BBBPrograms

   bbbprograms.org/programs/all-programs/national-advertising-division/challenge...

   Any company or non-governmental organization, including trade associations and non-profit organizations, can file a National Advertising Division (NAD) challenge against the truth or accuracy of national advertising in any advertising medium.

5. National Advertising Review Board - BBBPrograms

   bbbprograms.org/programs/all-programs/national-advertising-review-board

   Five-member NARB panels hear cases appealing an NAD or CARU decision and provide independent industry peer review, ensuring truthfulness and accuracy in national advertising and helping promote voluntary compliance of its decisions—a key pillar of industry self-regulation.

6. Online Archive - BBBPrograms

   bbbprograms.org/OnlineArchive

   The Online Archive is an exclusive collection of those legal decisions, a database containing detailed analysis of National Advertising Division (NAD), National Advertising Review Board (NARB), and Children’s Advertising Review Unit (CARU) cases.

7. Annual - BBBPrograms

   assets.bbbprograms.org/docs/default-source/nad/nad_annualreport_2021_digital...

   In 2021, the BBB National Programs National Advertising Division (NAD), its appellate arm the National Advertising Review Board (NARB), and all our fellow champions for truth and accuracy in advertising celebrated the 50th anniversary of the U.S. model for advertising industry self-regulation. For the last 50 years, the advertising industry has ...

8. BBB National Programs | Case Decisions

   bbbprograms.org/media-center/decisions

   BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP).

9. All Advertising Programs

   bbbprograms.org/programs/advertising/all-programs

   Since the creation of the National Advertising Division (NAD) in 1971, the advertising industry has supported high standards for truth and transparency through a comprehensive system of independent industry self-regulation programs.

10. Annual - assets.bbbprograms.org

    assets.bbbprograms.org/docs/default-source/nad/nad_annualreport_2022.pdf?...

    National Advertising Division, BBB National Programs, spoke about NAD’s cases that recommend advertisers modify practices that fall under the umbrella of practices identified as dark patterns, including cases on forced or hidden subscriptions, forced registration,

11. THE ADVERTISING INDUSTRY’S PROCESS OF VOLUNTARY SELF-REGULATION

    assets.bbbprograms.org/.../nad_narbprocedures_current.pdf?sfvrsn=64814cee_55

    The National Advertising Division (NAD) of the BBB National Programs shall be responsible for receiving or initiating, evaluating, investigating, analyzing (in conjunction with outside experts, if warranted, and upon notice to the parties), and holding negotiations with an advertiser,