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Starr, Michael E. "The Marlboro man: Cigarette smoking and masculinity in America." Journal of Popular Culture 17.4 (1984)): 45-57. Stevenson, Terrell, and Robert N. Proctor. "The secret and soul of Marlboro: Phillip Morris and the origins, spread, and denial of nicotine freebasing." American journal of public health 98.7 (2008): 1184-1194. online
Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US.
Marlboro is an American brand of cigarettes owned by Philip Morris USA. Marlboro may also refer to the name of various geographical locations, frequently named after the town of Marlborough in Wiltshire, England:
Philip Morris International Inc. (PMI) is an American multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro; [2] its other major cigarette brands include L&M and Chesterfield. [3]
Fortune magazine deemed Marlboro Friday "the day the Marlboro Man fell off his horse." [2] Philip Morris investors interpreted the price slash as an admission of defeat from the Marlboro brand, evidence that Philip Morris could no longer justify its higher price tag and now had to compete with generic brands.
The Tobacco Master Settlement Agreement (MSA) was entered on November 23, 1998, originally between the four largest United States tobacco companies (Philip Morris Inc., R. J. Reynolds, Brown & Williamson and Lorillard – the "original participating manufacturers", referred to as the "Majors") and the attorneys general of 46 states.
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The Family Smoking Prevention and Tobacco Control Act (also known as the FSPTC Act) was signed into law by President Barack Obama on June 22, 2009. This bill changed the scope of tobacco policy in the United States by giving the FDA the ability to regulate tobacco products, similar to how it has regulated food and pharmaceuticals since the passing of the Pure Food and Drug Act in 1906.