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Justice is a clothing brand sold exclusively through Walmart targeting the tween girl market. In 2020, it became a brand owned by the private equity firm Bluestar Alliance. Justice makes apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products for girls age roughly 6–12.
While originally aimed at "junior" girls, [6] the brand would eventually state its official target demographic is teen girls and college-age women. [1] The product first appeared in late 2003 in select stores, [7] with a full chain-wide roll out in July 2004. [8] [9] The company often placed its stores side-by-side with Victoria's Secret stores ...
The almost exclusive use of pink for girls' toys has raised concern that it is polarizing gender identity from an early age, to the detriment of girls, by over-emphasizing beauty and passivity over fun and creativity. [4] The reasons why girls may as a group prefer pink are not clear. Theories are divided between the nature versus nurture question.
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European sizes are usually based on the child's height. These may be expressed as an estimated age of the child, e.g., size 6 months (or 3–6 months) is expected to fit a child 61 to 67 centimetres (24 to 26 in) in height and 5.7 to 7.5 kilograms (13 to 17 lb) in weight. [5] Children's clothing is also sometimes worn by adults who are very short.
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