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As female mod fashion became more mainstream, slender models like Jean Shrimpton and Twiggy began to exemplify the mod look. Maverick fashion designers emerged, such as Quant, who was known for her miniskirt designs, and John Stephen, who sold a line named "His Clothes" and whose clients included bands such as Small Faces. [56]
Mod fashion was often described as the City Gent look. The young men [91] incorporated striped boating blazers and bold prints into their wardrobe. [92] Shirts were slim, with a necessary button down collar accompanied by slim fitted trousers. [4] Levi's were the only type of jeans worn by Modernists.
From the late 1950s until the mid 1960s, Ivy League clothing was considered desirable mainstream apparel for American middle class adults. In Britain during the mid and late 60s, the Mod subculture combined the latest Italian fashions with the attire worn by the heroes in contemporary American films such as Steve McQueen and Paul Newman. [7]
The popularity of the mod subculture had allowed for straight men to show an interest in fashion, and the sexual revolution allowed for men to present themselves in an overtly sexual manner. [14] As early as Brioni 's 1952 fashion show at Pitti Palace , the style of the Peacock Revolution were being anticipated.
John Stephen (28 August 1934 – 1 February 2004), dubbed by the media the £1m Mod and the King Of Carnaby Street, was one of the most important fashion figures of the 1960s. [ 1 ] Stephen was the first individual to identify and sell to the young menswear mass market which emerged in the late 1950s and early 1960s.
Fred Perry is a Japanese owned British sporting and fashion brand of clothing and accessories, founded by champion British tennis player Fred Perry in 1952. Although founded as, and intended to be a brand of sporting clothes, the Fred Perry brand gained mass popularity as a casual wear in the 60s due to association with alternative UK culture, notably the mods.
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