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The Love the Philippines campaign was launched on June 27, 2023, replacing the roughly 11-year It's More Fun campaign. [5] The campaign was conceptualized by DDB Philippines, and was selected through bidding. The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [6]
[1] [6] In June 2023, the DOT would launch the Love the Philippines tourism marketing campaign. The London advertisement featuring nurse Parson received criticism. Speaking as chair of the Senate committee on tourism, Senator Nancy Binay expressed concern and was bothered that the advertisement was promoting the country as a labor exporting ...
Love the Philippines: 2023: Launch video: Philippine Tourism (Department of Tourism) DDB Philippines: The Department of Tourism looked for a replacement tourism campaign for It's More Fun in the Philippines!, which was adopted in 2012. The new campaign was launched in June 27, 2023 and was accompanied by a launch video which was supposed to ...
Marcos' plan to address the COVID-19 pandemic in the Philippines is described in his "Tawid-COVID, Beyond COVID" platform. This includes increasing the budget for healthcare and medical research, strengthening research centers, establishing more public hospitals and specialty hospitals in provinces, and improving the conditions of medical ...
Century Communications Marketing Center, Inc. was established in 1984 as a broadcast management consultancy firm composed of industry professionals. In 1992, it expanded into FM broadcasting in key provinces under the name Century Broadcasting Network, in which these stations bear the Magik FM brand.
Jonas Antonio Gaffud (May 26, 1978) is a Filipino author, talent manager, pageant mentor, and marketing executive. He is the co-founder of Aces and Queens, a boot camp for beauty pageant candidates, and owner of the modeling agency Mercator Artist and Model Management.
Gigil won the Philippines Independent Agency of the Year silver in the Southeast Asia Campaign Agency of the Year awards. Gigil was also awarded the Southeast Asia Agency Marketer Partnership of the Year bronze with Netflix. [17] In 2024, Gigil was awarded by the Philippine Marketing Association's Agora Awards as Marketing Agency of the Year. [18]
MBC co-hosted the Aliwan Fiesta since 2003, in partnership with Cultural Center of the Philippines, and the cities of Manila and Pasay. Aliwan Fiesta is an annual event that gathers different cultural festivals of the Philippines in Star City in Pasay wherein contingents compete in dance parade and float competitions, as well as in a beauty ...