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The Art Nouveau posters and illustrations almost always feature women, representing glamor, beauty and modernity. Images of men are extremely rare. Posters and illustrations are highly stylized. approaching two dimensions, and frequently are filled with flowers and other vegetal decoration.
Living in Paris during the Art Nouveau period, he was widely known for his distinctly stylized and decorative theatrical posters, particularly those of Sarah Bernhardt. [4] He produced illustrations, advertisements, decorative panels, as well as designs, which became among the best-known images of the period. [5]
1900 Louis Vallet poster. Thanks to Art Nouveau art magazines, fairs and, above all, the many poster competitions, the artists became better known and commissions were received. In 1896, for example, a major exhibition of French and foreign posters was held in Reims, attended by the leading illustrators of the day.
In 1895, Mucha produced the poster for Gismonda, a play starring Sarah Bernhardt. Bernhardt highly admired Mucha's work, commissioning a six-year contract with him. [1] The style employed in Gismonda, le style Mucha, became a sensation in Paris and became known as the Art Nouveau movement. [2] Following Gismonda, Mucha attained an influx of work.
The Slav Epic 1930 exhibition poster. Alphonse Mucha spent many years working on The Slav Epic cycle, which he considered his life's masterwork. He had dreamed of completing such a series, a celebration of Slavic history, since the turn of the 20th century; however, his plans were limited by financial constraints.
Art Nouveau, called Stile Liberty in Italy Adolfo Hohenstein (18 March 1854 – 12 April 1928) was a German painter , advertiser , illustrator , set designer and costume designer . Hohenstein is considered the father of Italian poster art [ citation needed ] and an exponent of the Stile Liberty , the Italian Art Nouveau .
The term Art Nouveau was first used in the 1880s in the Belgian journal L'Art Moderne to describe the work of Les Vingt, twenty painters and sculptors seeking reform through art. The name was popularized by the Maison de l'Art Nouveau ('House of the New Art'), an art gallery opened in Paris in 1895 by the Franco-German art dealer Siegfried Bing.
The most prominent name was that of Alfons Mucha, a Czech painter who settled in Paris, where he developed a great graphic work: his first great success was the poster for the play Gismonda by Sarah Bernhardt (1894), which pleased the actress so much that she hired him to make all her posters (Lady of the Camellias, 1896; Lorenzaccio, 1896; The ...
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