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Ethnography is a type of qualitative research that involves immersing yourself in a particular community or organization to observe their behavior and interactions up close. The word “ethnography” also refers to the written report of the research that the ethnographer produces afterwards.
Ethnography, descriptive study of a particular human society or the process of making such a study. Contemporary ethnography is based almost entirely on fieldwork and requires the complete immersion of the anthropologist in the culture and everyday life of the people who are the subject of the study.
Ethnographic research is a qualitative research method that involves studying people and their cultures in their natural environments. By immersing themselves in the daily lives of participants, researchers gain a deep understanding of social norms, behaviors, rituals, and interactions.
The meaning of ETHNOGRAPHY is the study and systematic recording of human cultures; also : a descriptive work produced from such research.
What is Ethnographic Research? Anthropologists, ethnographers, and other social scientists may engage in something called ethnography. Ethnography, simply stated, is the study of people in their own environment through the use of methods such as participant observation and face-to-face interviewing.
Ethnography is a qualitative research method that emphasizes studying what people do and say in particular contexts. Ethnographers typically spend considerable time observing and interacting with a social group to understand how the group develops cultural constructions and relations.
Ethnography is a qualitative research method in which a researcher—an ethnographer—studies a particular social/cultural group with the aim to better understand it. Ethnography is both a process (e.g., one does ethnography) and a product (e.g., one writes an ethnography).