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A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.
Desktop publishing (DTP) is the creation of documents using dedicated software on a personal ("desktop") computer.It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. [1]
Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of the encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of ...
Examples include Red Bull's Red Bull Media House streaming Felix Baumgartner's jump from space online, Coca-Cola's online magazines, and Nike's free applications for performance tracking. [24] Advertisers are also embracing social media [ 28 ] [ 29 ] and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013.
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