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Villar's campaign highlighted his roots in an effort to relate to the masses. A billionaire, Villar emphasized on his campaign that he grew up poor, as exemplified in his campaign jingle "Naging Mahirap", and that the diligence and perseverance led him to his current standing and that he is willing to use the same traits to address the issue of poverty.
The new campaign was launched in June 27, 2023 and was accompanied by a launch video which was supposed to showcase various tourist destinations in the Philippines. The launch video for the campaign sparked outrage from the Internet when it was discovered to include stock footage of foreign tourist destinations of Brazil, Indonesia, Switzerland ...
The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
Rev. Fr. Ranhilio Callangan Aquino, who defines Bagong Pilipinas as the "transformation of the idea of being a Filipino," outlined the key concepts of this governance campaign: [4] [5] Isip (Thoughts) – The Filipino can prosper in the Philippines. Salita (Words) – Be truthful, not perennially negative.
The buy button can be traced back to a system patented by Amazon in 1997. [25] Social media advertising has also been used for political campaigns. For example, social media played a significant role in the 2008 presidential race. Videos that involved both Barack Obama and John McCain were able to garner 1.45 billion views. [26]
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The 2016 presidential campaign of Rodrigo Duterte was announced on November 21, 2015. Rodrigo Duterte , who was then serving as Mayor of Davao City , had refused to run and turned down other presidential and vice-presidential aspirants' offers to be his running mate, including that of Jejomar Binay , Miriam Defensor-Santiago and Bongbong Marcos .