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Aston Villa's first shirt sponsor was Davenports Breweries in the 1982–83 season. [85] Aston Villa forwent commercial kit sponsorship for the 2008–09 and 2009–10 seasons; instead advertising the charity Acorns Children's Hospice, the first deal of its kind in Premier League history. [96]
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Lerner put the club up for sale on 12 May 2014, with an estimated value of £200 million. In the 2014–15 season Aston Villa scored just 12 goals in 25 league games, the lowest in Premier League history, and Lambert was sacked in February 2015.
In December 2023, Castore delivered a new Aston Villa kit which they hoped would resolve the issues, however it was reported that the club still wanted to sever its multi-year contract with the brand. [55] Ultimately, in January 2024, it was revealed that Aston Villa had severed their contract with Castore and opted to move instead to Adidas. [56]
The 1981–82 English football season was Aston Villa's 82nd season in the Football League. In May 1982, just three months after being appointed manager, Tony Barton guided Villa to a 1–0 victory over Bayern Munich in the European Cup final in Rotterdam.
During the 1998–99 English football season, Aston Villa competed in the Premier League (known as the FA Carling Premiership for sponsorship reasons). The season was Villa's eighth in the Premier League, and their eleventh consecutive season in the top division of English football. This would be manager John Gregory's first full season.
MG Rover sponsored Aston Villa Football Club from 2002 to 2004, with Villa's home kit advertising Rovers and the away kit advertising MGs. Also, the company had sponsored the popular ITV murder drama series Midsomer Murders , in which a range of MG Rover cars were presented.
The 2009–10 Premier League season was Aston Villa's 135th season in English football. It was the club's 99th season in the top-flight and their 22nd consecutive season in the top flight of English football, the Premier League. They were managed by Martin O'Neill – in his fourth season since replacing David O'Leary.